Comments on: Is print dying? http://thedigitalian.wordpress.com/2008/09/01/is-print-dying/ Ian West's blog covering all matters digital, especially marketing, branding and training Sat, 04 Jul 2009 07:09:31 +0000 http://wordpress.com/ hourly 1 By: billbennettnz http://thedigitalian.wordpress.com/2008/09/01/is-print-dying/#comment-15 billbennettnz Tue, 02 Sep 2008 07:56:48 +0000 http://thedigitalian.wordpress.com/?p=24#comment-15 While 'The Death of Print' makes a great headline it is, as Mark Twain said when there were rumours of his death, an exaggeration. Ink will be bashed, sprayed or squirted onto paper for a long time yet. One thing I've noticed in my business (I'm an ex-editor and publisher who is currently working in business-to-business communications) is that paper documents now have amazing cut through. Send an email promoting a new product to a prospective customer and you'll be lucky if it gets read at all. Send a printed brochure and it will get noticed. Of course, this wasn't the case when piles of junk mail landed on your desk every morning. While ‘The Death of Print’ makes a great headline it is, as Mark Twain said when there were rumours of his death, an exaggeration. Ink will be bashed, sprayed or squirted onto paper for a long time yet.

One thing I’ve noticed in my business (I’m an ex-editor and publisher who is currently working in business-to-business communications) is that paper documents now have amazing cut through. Send an email promoting a new product to a prospective customer and you’ll be lucky if it gets read at all. Send a printed brochure and it will get noticed. Of course, this wasn’t the case when piles of junk mail landed on your desk every morning.

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