Despite the growth of rich media and the phenomena of such channels as You-Tube, digital media is still predominantly text based. Writing sound content has never been more important. I watch the twists and turns of the search marketing fraternity with interest, but of great fascination is the importance and integration with good, engaging and informative content. PR skills are now becoming deeply integrated into search and social media strategies. Electronic PR (EPR) and the production and submission of articles is now more than a promotional, awareness-building tool but becomes an integral part of a web marketing strategy. Wordsmiths are back in fashion.
Content production for SEO now moves beyond the mathematics of keyword density etc. For articles to be accepted the must be interesting, informative, engaging and entertaining… Hmmm, isn’t that what good advertising and PR copy should have always been? Perhaps when much trailed semantic search really arrives we will be seeing websites as well written as the best ads and press stories.
