I was just reading an interesting post on Zdnet.. http://news.zdnet.com/2100-9595_22-334651.html. Apparently Twitter is not serious enough for business. I know it is always a contentious issue when I raise the subject at training workshops I deliver – Twitter is kind of the Marmite of social media – you either love it or hate it. It is sure to raise the strongest of emotions.

I am still unsure why this is the case. Some very serious people and organisations are obviously using microblogging very successfully. True, it is a bit of an unruly child at the moment… an adolescent struggling for its own identity trying to find its place in the world.  But then, so was the internet back in the early nineties.

As I said at the start, opinions are strongly polarised and for everyone who hates Twitter I find support and adoption coming from the most unlikely quarters.

I would tend to be cautious when people state such strident views: maybe it is not the image of Twitter which is the issue, but their own self-image.